Privacy policy

Strive 4 Better – Privacy Policy

Last Updated: 01.01.2026

This Privacy Policy explains how Strive 4 Better (“Strive 4 Better,” “S4B,” “S4BWRLD,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase from s4bwrld.com (the “Site”) or interact with our services (the “Services”).

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site and Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory updates. When we make changes:

  • We will update the “Last Updated” date above.

  • We may notify you via email or site announcement (where required by law).

  • Continued use of the Site constitutes your acceptance of the revised Policy.

2. Information We Collect

We collect personal information when you visit the Site, use our Services, make a purchase, contact us, or engage with our marketing.

A. Information You Provide Directly

This includes:

  • Contact details: name, email, phone number, billing/shipping address.

  • Order information: purchased items, payment confirmation, shipping details.

  • Account information: username, password, security questions.

  • Customer support communications: messages, requests, attachments.

  • SMS/Email marketing information: phone number, email, consent status, message preferences.

B. Information We Collect Automatically

Through cookies and tracking technology, we collect:

  • IP address

  • Device type

  • Browser information

  • Shopping behavior

  • Pages viewed

  • Click activity

  • Referring website

  • Interaction with emails or ads

C. Information from Third Parties

Including:

  • Shopify (store hosting & checkout)

  • Payment processors: Shopify Payments, PayPal, Klarna, etc.

  • Marketing/advertising partners: Meta, Google, TikTok, Pinterest, Klaviyo

  • Fulfillment partners and shipping carriers

Any information from third parties is treated according to this Policy.

3. Why We Collect Your Information

We use personal information for the following purposes:

A. To Provide and Maintain the Services

  • Process orders

  • Verify payment

  • Deliver products

  • Provide receipts

  • Manage your account

  • Process returns/exchanges

  • Improve site functionality

B. Marketing and Advertising

  • Email & SMS promotions

  • Targeted advertising on platforms like Meta, TikTok, Google

  • Custom audiences and retargeting

  • Product recommendations

C. Security and Fraud Prevention

  • Detect suspicious activity

  • Prevent unauthorized transactions

  • Enforce Terms of Service

  • Maintain the security of your account

D. Customer Support

  • Respond to questions

  • Troubleshoot issues

  • Track customer satisfaction

E. Legal Compliance

  • Tax reporting

  • Accounting and auditing

  • Compliance with government/regulatory requests

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

  • Enhance site performance

  • Remember cart items

  • Improve user experience

  • Analyze website traffic

  • Deliver personalized ads

Types of cookies:

  • Necessary cookies — required for checkout

  • Analytics cookies — Google Analytics, Shopify analytics

  • Marketing cookies — Meta Pixel, TikTok Pixel, Pinterest Tag

You can disable cookies through your browser, but some Site features may not function fully.

Global Privacy Control (GPC)

We honor GPC signals as valid opt-out requests where applicable.

5. How We Share Personal Information

We may share your information with:

A. Service Providers

  • Shopify

  • Fulfillment & shipping partners

  • Customer service platforms

  • IT/security vendors

  • Payment processors

B. Business & Marketing Partners

For targeted advertising and campaign analytics.

C. When You Direct Us To

Such as integrations with social media or review platforms.

D. Corporate Transfers

If we undergo a merger, sale, or asset transfer.

We do not share sensitive personal information for inferring characteristics.

6. Selling & Sharing Personal Information (CCPA/CPRA)

We may “sell” or “share” personal information (as legally defined) with marketing partners for:

  • targeted advertising

  • analytics

  • customer audience building

This may include:

  • Identifiers (name, email)

  • Purchase history

  • Browsing behavior

Your Right to Opt-Out

You may opt out of sale/sharing by:

✔ Using our “Do Not Sell or Share My Personal Information” page
✔ Emailing us at contact.strive4better@gmail.com
✔ Using the Global Privacy Control (GPC) browser signal

We will honor all valid requests.

7. SMS/Text Messaging Privacy

If you opt into SMS alerts:

We collect:

  • phone number

  • message interaction data

  • purchase behavior tied to SMS campaigns

We use SMS data for:

  • order updates

  • abandoned checkout reminders

  • exclusive offers

  • product alerts

You may opt out at any time by replying STOP to any text message.

8. User-Generated Content

When you post reviews, photos, or comments:

  • Content may be publicly visible.

  • UGC may remain visible even after account deletion unless requested.

  • You may request removal by emailing us.

  • We may moderate, remove, or reject content that violates policies.

9. Children’s Privacy

Our Services are not intended for children under 13.
We do not knowingly collect children’s data.

If you believe a child has provided personal information, contact us for prompt deletion.

10. Security Measures

We implement industry-standard security, including:

  • Encryption during checkout (SSL)

  • Shopify’s secure PCI-DSS-compliant payment infrastructure

  • Access-controlled employee systems

  • Firewalls and threat monitoring

However, no system is 100% secure.

11. Data Retention

We retain information only as long as necessary for:

  • fulfilling orders

  • legal obligations

  • fraud prevention

  • tax & accounting requirements

Examples of retention timelines:

  • Customer accounts: until deleted or inactive for 5 years

  • Order records: retained for 7 years for tax and legal compliance

  • Marketing data: retained up to 24 months unless you opt out

12. International Users

Your information may be transferred and stored outside your home country, including in:

  • United States

  • Canada

  • Europe

We rely on secure legal transfer mechanisms such as Standard Contractual Clauses (SCCs).

13. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your information

  • Correct inaccurate details

  • Delete your data

  • Opt-out of sale/sharing

  • Opt-out of targeted ads

  • Withdraw consent

  • Request data portability

  • Restrict processing

  • Appeal a denied request

You may exercise these rights using the Contact Us section below.

We will not discriminate against you for exercising your rights.

14. Taxes, Customs & Financial Record Retention

To comply with legal obligations:

  • We may store order, payment, and shipping data for tax, customs, and accounting requirements.

  • We may share data with customs authorities when shipping internationally.

This is mandatory for compliance and anti-fraud purposes.

15. Contact Us

If you have questions about this Privacy Policy, your rights, or wish to submit a request:

📧 Email: contact.strive4better@gmail.com
📝 Subject Line: “Privacy Request – Strive 4 Better”

You may also use our Do Not Sell/Share request page on our Site.